Stop Calling It an AI Strategy if Your Managers Are Left to Figure It Out Alone
- Leadership
- September 25, 2026

The old customer journey used to get drawn as a funnel. Discover, consider, convert. Very orderly. Very flattering to our spreadsheets. Real life has become more like this: someone sees a 14-second video while waiting for the kettle to boil, sends a message because they have one specific question, and buys if the answer arrives
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“Powered by AI” has become the business equivalent of shouting “we have email!” from a rooftop. Sometimes it is useful information. Often, it is a label stuck on a fairly ordinary customer experience because somebody in the meeting was worried the company might otherwise look behind the times. Your customer, meanwhile, is trying to book
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