Rest Isn’t a Reward for Clearing Your To-Do List
- Health and Wellbeing, Leadership
- September 6, 2026

The least helpful question in marketing right now is, “How are we using AI?” It invites a familiar kind of business theatre: someone opens five new tabs, generates a few passable social captions, announces that the company is “AI-enabled,” and returns to copying information between systems by hand. AI is not a marketing strategy. It
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The business graveyard is filling up—and the headstone reads: “We did it the old way.” In the next five years, the gap between companies that embrace automation and those that resist it will become fatal. The winners will scale faster, deliver smoother, and profit more. The losers? They’ll be outpaced and irrelevant. This isn’t hype.
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