Have you ever wondered if ChatGPT sees itself as a male or female?
- Leadership, Marketing and Sales, Startups, Technology
- July 12, 2024

Lenders are trying to answer one question: can this business reliably turn activity into cash? For a long time, their best clues were formal financial statements, collateral and a long credit history. Useful clues, certainly—but not ones every young or small business has. Increasingly, the way customers pay you is becoming another piece of evidence.
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“Powered by AI” has become the business equivalent of shouting “we have email!” from a rooftop. Sometimes it is useful information. Often, it is a label stuck on a fairly ordinary customer experience because somebody in the meeting was worried the company might otherwise look behind the times. Your customer, meanwhile, is trying to book
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The least glamorous file in your business may have just become one of your best salespeople. I mean the product feed. The spreadsheet-shaped, attribute-heavy thing that probably gets attention only when a price is wrong or Google Merchant Center starts sending stern little warnings. That is no longer enough. As shoppers start asking fuller questions—Which
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For years, the job of a small-business website was fairly straightforward: rank for a useful phrase, earn a click, make a decent case once the visitor arrived. A little messy, perhaps, but familiar. That model is getting a new roommate. It talks a lot, remembers the question someone asked two minutes ago, and sometimes answers
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The least helpful question in marketing right now is, “How are we using AI?” It invites a familiar kind of business theatre: someone opens five new tabs, generates a few passable social captions, announces that the company is “AI-enabled,” and returns to copying information between systems by hand. AI is not a marketing strategy. It
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The business graveyard is filling up—and the headstone reads: “We did it the old way.” In the next five years, the gap between companies that embrace automation and those that resist it will become fatal. The winners will scale faster, deliver smoother, and profit more. The losers? They’ll be outpaced and irrelevant. This isn’t hype.
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