Have you ever wondered if ChatGPT sees itself as a male or female?
- Leadership, Marketing and Sales, Startups, Technology
- July 12, 2024

There is a particular moment at the end of a founder’s day when you finally shut the laptop, stand up, and realise your body has left work but your mind has politely refused. You are making dinner and remembering the invoice that has not been paid. You are answering a question from a friend while
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It is 8.47pm. A client has sent a message. You are already thinking about it, because that is part of being the person whose name is on the lease, the payroll and the problem. So you forward it to someone on your team with a quick “Can you have a look first thing?” You mean
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The least helpful question in marketing right now is, “How are we using AI?” It invites a familiar kind of business theatre: someone opens five new tabs, generates a few passable social captions, announces that the company is “AI-enabled,” and returns to copying information between systems by hand. AI is not a marketing strategy. It
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Every year, a new platform gets crowned as the future of social media. But the truth is—attention is fragmented. Threads, Reels, and Shorts are battling it out in 2025, and each one has unique strengths. The winners aren’t the platforms. It’s the entrepreneurs who know where to focus. Here’s the breakdown of who’s winning, where
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The business graveyard is filling up—and the headstone reads: “We did it the old way.” In the next five years, the gap between companies that embrace automation and those that resist it will become fatal. The winners will scale faster, deliver smoother, and profit more. The losers? They’ll be outpaced and irrelevant. This isn’t hype.
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High-ticket sales don’t always happen on Zoom calls or in boardrooms. These days, some of the biggest deals start and finish inside a DM. But most entrepreneurs get it wrong—they spam links, copy-paste scripts, or push too fast. That kills trust. The secret to closing high-ticket deals in DMs is treating the chat like what
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