Marketing

Stop Making More Ads: Turn Your Best Social Posts Into YouTube Campaigns 0
- Marketing and Sales
- October 7, 2026
Your next paid video campaign may already be sitting in your Instagram grid, wearing a slightly awkward caption and collecting comments from people who keep asking where to buy it. That does not mean you should download every Reel, slap a logo on it and call it performance creative. Please do not. It means the
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Creator Content Isn’t Awareness Content Anymore—It’s Performance Creative 0
- Marketing and Sales, Startups
- September 30, 2026
The old creator-partnership playbook went something like this: find someone with a lovely audience, send them a product, celebrate the post, collect screenshots of reach and move on. It was not useless. It was just incomplete. Creator content is increasingly being treated as performance creative—material a business can test, distribute and measure well beyond one
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The New Customer Journey Is Scroll, Message, Buy 0
- Marketing and Sales
- September 23, 2026
The old customer journey used to get drawn as a funnel. Discover, consider, convert. Very orderly. Very flattering to our spreadsheets. Real life has become more like this: someone sees a 14-second video while waiting for the kettle to boil, sends a message because they have one specific question, and buys if the answer arrives
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Stop Bragging About AI. Start Making Your Customer’s Day Easier 0
- Marketing and Sales, Startups, Technology
- September 16, 2026
“Powered by AI” has become the business equivalent of shouting “we have email!” from a rooftop. Sometimes it is useful information. Often, it is a label stuck on a fairly ordinary customer experience because somebody in the meeting was worried the company might otherwise look behind the times. Your customer, meanwhile, is trying to book
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Your Product Data Is Now Marketing Copy—Whether You Like It or Not 0
- Marketing and Sales, Startups, Technology
- September 9, 2026
The least glamorous file in your business may have just become one of your best salespeople. I mean the product feed. The spreadsheet-shaped, attribute-heavy thing that probably gets attention only when a price is wrong or Google Merchant Center starts sending stern little warnings. That is no longer enough. As shoppers start asking fuller questions—Which
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The New Sales Funnel Is Scroll, Chat, Then Checkout 0
- Marketing and Sales
- September 2, 2026
The old online sales funnel had a reassuringly tidy shape. Someone searched. They landed on your website. They compared a few options. They bought, or they disappeared into the mist. Now the first encounter might be a 14-second video while they are waiting for coffee. The real question might arrive in a DM at 9:42
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