Have you ever wondered if ChatGPT sees itself as a male or female?
- Leadership, Marketing and Sales, Startups, Technology
- July 12, 2024

The least glamorous file in your business may have just become one of your best salespeople. I mean the product feed. The spreadsheet-shaped, attribute-heavy thing that probably gets attention only when a price is wrong or Google Merchant Center starts sending stern little warnings. That is no longer enough. As shoppers start asking fuller questions—Which
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The old online sales funnel had a reassuringly tidy shape. Someone searched. They landed on your website. They compared a few options. They bought, or they disappeared into the mist. Now the first encounter might be a 14-second video while they are waiting for coffee. The real question might arrive in a DM at 9:42
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For years, the job of a small-business website was fairly straightforward: rank for a useful phrase, earn a click, make a decent case once the visitor arrived. A little messy, perhaps, but familiar. That model is getting a new roommate. It talks a lot, remembers the question someone asked two minutes ago, and sometimes answers
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The least helpful question in marketing right now is, “How are we using AI?” It invites a familiar kind of business theatre: someone opens five new tabs, generates a few passable social captions, announces that the company is “AI-enabled,” and returns to copying information between systems by hand. AI is not a marketing strategy. It
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Every year, a new platform gets crowned as the future of social media. But the truth is—attention is fragmented. Threads, Reels, and Shorts are battling it out in 2025, and each one has unique strengths. The winners aren’t the platforms. It’s the entrepreneurs who know where to focus. Here’s the breakdown of who’s winning, where
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The business graveyard is filling up—and the headstone reads: “We did it the old way.” In the next five years, the gap between companies that embrace automation and those that resist it will become fatal. The winners will scale faster, deliver smoother, and profit more. The losers? They’ll be outpaced and irrelevant. This isn’t hype.
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