Have you ever wondered if ChatGPT sees itself as a male or female?
- Leadership, Marketing and Sales, Startups, Technology
- July 12, 2024

You bought the tool to get an hour back. Instead, you now have a faster way to answer messages, make content, review proposals, draft plans and discover six more things you could probably optimise before dinner. This is the strange emotional math of AI at work. A task that once took an afternoon can take
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Somewhere in your business, a manager is trying to answer questions you should have answered before the AI subscription was approved. Can I put this customer information into the tool? How do I assess a draft when the employee used AI to create it? If a task now takes twenty minutes instead of an hour,
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“Powered by AI” has become the business equivalent of shouting “we have email!” from a rooftop. Sometimes it is useful information. Often, it is a label stuck on a fairly ordinary customer experience because somebody in the meeting was worried the company might otherwise look behind the times. Your customer, meanwhile, is trying to book
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The announcement is often made on a Tuesday afternoon, with the best of intentions. A founder has found a tool that can turn meeting notes into actions, draft first-pass marketing copy or clear an afternoon of admin. Everyone is invited to a quick demo. The room is told this will make the business more efficient.
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The first AI problem in most small businesses is not choosing a tool. It is the message everyone receives when the founder says, “We need to get on top of AI.” Some people hear opportunity. Some hear an unspoken promise that the workload is about to increase. Some hear a threat to their job. A
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For years, the job of a small-business website was fairly straightforward: rank for a useful phrase, earn a click, make a decent case once the visitor arrived. A little messy, perhaps, but familiar. That model is getting a new roommate. It talks a lot, remembers the question someone asked two minutes ago, and sometimes answers
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