Have you ever wondered if ChatGPT sees itself as a male or female?
- Leadership, Marketing and Sales, Startups, Technology
- July 12, 2024

“Should I raise debt or equity?” sounds like a finance question. Usually, it is a business-model question wearing a finance hat. Founders often approach the choice as if debt is the disciplined option and equity is the growth option. That is too neat to be useful. Debt asks your business to produce cash on a
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There is a seductive line in almost every difficult business forecast: “Things should ease when rates come down.” Perhaps they will. Perhaps they will not, at least not on the timeline your business needs. Either way, a plan that only works after a cheaper future arrives is not a plan. It is a request to
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The old online sales funnel had a reassuringly tidy shape. Someone searched. They landed on your website. They compared a few options. They bought, or they disappeared into the mist. Now the first encounter might be a 14-second video while they are waiting for coffee. The real question might arrive in a DM at 9:42
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Nothing makes a business owner feel more cheated by mathematics than being profitable and short of cash at the same time. You made the sale. You delivered the work. You sent the invoice. Your accounts show revenue. Yet payroll is approaching, suppliers need paying and the bank balance is having a rather different conversation with
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The first AI problem in most small businesses is not choosing a tool. It is the message everyone receives when the founder says, “We need to get on top of AI.” Some people hear opportunity. Some hear an unspoken promise that the workload is about to increase. Some hear a threat to their job. A
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There is a particular moment at the end of a founder’s day when you finally shut the laptop, stand up, and realise your body has left work but your mind has politely refused. You are making dinner and remembering the invoice that has not been paid. You are answering a question from a friend while
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